Introducing the General Electric Upright Freezer Line, available in three sizes: 14, 17, and 22 cubic feet. With a mission to redefine conventional freezer design, I sought to elevate every aspect of its functionality, aesthetics, and organization.

Innovating beyond traditional wire racks, I implemented sleek glass shelves for enhanced durability and visual appeal. Likewise, I advocated for the replacement of standard white plastic drawers and door shelves with transparent polycarbonate, a move that not only elevates the freezer's appearance but also facilitates effortless item retrieval and organization.

The design philosophy is centered around simplicity, utilizing pure geometric forms and minimalist aesthetics. Leveraging the use of clear polycarbonate, I explored the interplay of thickness and refraction, resulting in captivating visual effects.

In addition, I created a simple and intuitive user interface for this freezer, featuring a white LED display. The display is always on, showing the internal temperature and providing users with peace of mind regarding their stored items.

In essence, the General Electric Upright Freezer Line embodies a harmonious blend of premium materials, refined design, innovative functionality, and user-friendly interface, setting a new standard in freezer excellence.